OUGD502 - Study Task 3 - What is Industrial Experience?

What is Industrial Experience?

1. Working in a studio and creative live environment.

Studio Visits, Internships, Printer Visits

2. Professionally Networking in person as well as building up an online presence. 

 Behance, Pinterest, Tumblr, Cargo, Issuu, Twitter, Emails, Visiting Professionals.

3. Freelancing outside of the course and working on live and competition briefs.

D&AD, New Blood, Talent house, Local Competition Briefs, Freelance Work, Collaboration Briefs, Cross-Course, Inside and Outside of the course. 

4. Visiting Lectures, Trade Events and Festivals as well as relevant Exhibitions. 

Leeds Print Festival, D&AD Lectures, Visiting Professionals, YCN. Design Related Exhibitions, No brow, Design Conventions. 

5. Business Support and a Professional Presence. 

Business Cards, CV, Portfolio/Sample of work, Physical work to take as well as an online portfolio, Financial Help, Confidence and Professionalism.

What can I learn from Industrial Experience?

1. A new Set of Skills and a sense of how designers work and function in a studio environment. The Pace and Quality of work produced. 

2. Confidence in my professional self and professional feedback on my work. 

3. Contacts and getting my name out into the Industry. 

4. A clearer sense of my design practice, which direction I might want to go in, Whether I would prefer to work in a smaller studio or larger acency. A different perspective on my ambitions and opportunities. A sense of my working Ethos, who I would like to work with and why.

5. How to handle my professional self. Help build confidence. Learn how to work with clients on different scales. Learning from mistakes.

What form/format could industrial experience take?

1. Internships

Bezier is a design and print agency which I will be interning and working with over the next coming months. 

2. Live Briefs and Competition Briefs

Talenthouse Secret 7" Vinyl Competition - Winning Entry

Hyde Park Picture House - Competition Submission

T-Shirt Design for Leading Fashion Retailers, Republic

3. Visiting Professionals 

Tom an Olly, Previous LCA BAGD Students and founders of Catalogue.

4. Freelance Work

Grimshaws The Movers - Branding 2012

Arkham Karvers - CD Design 2012

5. Online Networking

Behance, Twitter, Cargo, Tumblr.

6. Trade Events/Lectures

D&AD New Blood

7. Festivals

Leeds Print Festival

8. Exhibitions

9. Studio Visits

10. Business Support

What areas of industry are you interested in?

1. Design For Print and Packaging 

2. Branding and Identity

3. Editorial and Publishing

4. Printing Techniques / Processes 

5. Contemporary/Forward Thinking Design

What are your concerns about Industrial Experience?

1. Keeping Professional and Confident when visiting studios or undertaking internships as well as when networking with professionals whether that be online or in person. 

2. Being in the right environment for me. Getting an adequate placement that will be useful for me to learn from and gain valuable experience. 

3. Making mistakes on big projects that could possibly jeopardise the business or a client and eventually your reputation. It is important to learn from mistakes but it is also important to avoid them at all costs. 

4. Not having the sufficient skills for pieces of software and having to turn down certain jobs due to this, or ask for help if working in a studio. It's ok to ask for help, but I want to have sufficient skills enough to be able to work comfortably in their environment and also comfortable enough to take on more freelance jobs. 

5. Not being able to be pro-active enough. I want to be able to be doing work all the time and not sitting back watching. I want to make the mot out of everything and do whatever I can to help me learn and gain valuable experience.



Use your findings to develop initial ideas about your own views, opinions, aims and ambitions in relation to industrial experience, internships and/or work placement opportunities.

Summarise your research in a set of 10 short but qualified statements that communicate your understanding, aims and ambitions relating to Industrial experience...

10 Statements regarding my aims in Industrial Experience

1. I need to build my online presence even further and keep a consistent personal branding across all platforms in order for me to stand out and be recognised but also remain professional.

2. I need to create a personal branding for myself which helps get the message across of who I am. This will be in the form of business cards and printable CV's as well as a CV that be accessed online. It's important to have these things when visiting studios as it can be useful to hand out to certain people for them to remember me and also keep my professional presence up.

3. I need to help build my presentation skills further in order for me to remain professional and confident when visiting studios without coming across as arrogant. Naturally, my presentation skills have already improved a lot on this course, but I need to get stronger at this when things start to get more serious.

4. I wish to get as much experience as possible and the only way I can do this is by speaking to studios and networking. I wish to intern in a variety of different studios and agencies which will give me a stronger sense of which direction i want to go in as a designer.

5. I want to carry on getting as much freelance work on the side of the course as possible as this is one of the best ways to gain experience in my opinion. Working with clients is something that I need vital experience in to gain the knowledge on how to act professional and treat them. Similarly, more live briefs and competition briefs in general will help my design practice as well as experience and also get my name out there.

6. I would also like to visit more festivals, exhibitions and events this year as this is another great way to network. I didn't actually visit too many last year but the ones I did, such as Leeds Print Festival, gave me opportunities to network with professionals as well as pick up some knowledge and tecniques. The professional talks was particularly useful too.

7. I think that constant internships will open my eyes more to the possibilities and opportunities within design. There are so many areas within design to go in and I think that by working in these environments, It can help me find myself as a designer and give me more confidence to push in the direction that I want to go in.

8. After visiting smaller studios and design agencies, at the present moment, I can see myself working in an agency for a few years before gaining the experience to break off and set up my own studio with at least one more person, maybe two or three. I think the 'Life's a Pitch' brief will be good to give us experience in working in a live environment. I would love to set up maybe an exhibition or event which would be a massive step in the right direction.

9. In order to gain experience in different fields, I wish to collaborate more this year with students on my course, students on other courses in the university and also artists and designers from all around the world. I already have a small project starting with Israel based Photographer, Jennifer Abessira who is the founder of E L A S T I Q U E, which should be very useful for experience. I would also love to do a three way collaborative brief with a fashion student and photographer to create a lookbook this year as editorial work is one direction that I may want to pursue.

10. Industrial experience is the most important part of becoming a Graphic Designer. It is the most important elements that we need in order to get us on the right track of reaching our final goal of getting a job. Without it, it would be impossible for us to become successful in our chosen field.

OUGD502 - The Business of Design - Presentation Notes & Task

UK Economy

- 7th largest in the World-3rd largest in Europe.
- One of the most globalised countries.
- London is the largest financial centre, equal with New york.
- Largest industries, which are, Aerospace, Pharmaceuticals, North Sea Oil and Gas.

What are industry sectors?

- Good-producing segment of an economy
- An area of the economy in which businesses share the same ore a related product or service.
- An industry or market sharing common characteristics.
- Standard economic models identify four industrial sectors.

Primary sector

The primary sector of the economy extracts or harvests products from the earth. These are extracting, harvesting products, agriculture, commercial and sustainable. These are primal activities - without these society and industry can't exist.

Secondary Sector

The secondary sector of the economy manufacturers finished goods. It is product driven. Things like metal work and wood work.

Tertiary Sector 

The tertiary sector of the economy is the service industry; transportation, retail.

There is also an added fifth, Quaternary Sector - This consists of intellectual activities. Things that are non-profit like charities etc.

Why are industry sectors important?

Dividing an economy up into sectors with defined similarities allows for more depth analysis of the economy as a whole.

Why do you need to be aware of economic sectors?

- Competition
- Current Market Trends
- To Spot Gaps in the Market
- To understand the relationship between the sectors
- To see where the money is.

The Service Industries

- The Service industry is made up of Companies and Organisations that primarily generate revenue through providing often intangible products and services.

- Service Industry Companies are involved in:-

- Retail
- Transport
- Distribution Food Services
- Other service dominated Business.

Service Industries are divided into three further sectors which are more commonly known to us. These are:-

Public Sector

This is the part of the economy concerned with providing basic Government, State or publicly renowned services. It usually provides services that are FREE at the point of delivery and a non-payer cannot be excluded from. An example of this is Emergency Services, NHS and Public Education. 

It is meant to benefit the whole of our society rather than just the individual who uses them and is funded by us the tax payer. 

Beijing - China is state run which means they cut education and healthcare in order to raise the money (120 billion) for their olympics. Trained up welders and builders and now have a teriible education and healthcare.

Private Sector

This is not controlled by the State. It is run by individuals for profit of their own businesses. This is where most jobs are held in the country and is the biggest sector. We differ from other countries where their Government have power over the economy like the people's Republic of China. National economy is driven by private enterprise and investment.

Third Sector

The third sector includes voluntary or not-to-profit companies. (TSO's)

- Service Industries
- Creative Industries
- Education, Health and Social Work
- Financial and Business Services
- Hotels and Restaurants
- Other Social and Personal Services
- Public Administration and Defence
- Real Estate
- Tourism
- Transport, Storage and Communication
- Wholesale and Retail Trade

The Creative Industry

A range of economic activities which are concerned with the generation or exploitation of knowledge and information. Using creative skills to contribute to society and to make money. Examples of the different areas are:-

- Advertising
- Architecture
- Crafts
- Design fashion
- Radio
- Film Industry
- Animation
- Post Production
- Graphic Design

"Design is the thread that connects ideas and discovery to people and markets"

The business of DesignThe Design Council 2005

Design & Industry

-185,500 designers are generating 11.6 billion in annual turnover
-62% of designers are under 40
-31% (20,436) of design businesses are based in London
-69% isn't
-59% of design companies employ fewer than 5 people
-Over 50% of UK design businesses work in communications, digital and multimedia design.


- Communication Design
- Product and Industrial design
- Interior and Exhibition Design
- Fashion and Textile Design
- Digital and Multimedia Design
- Service Design

Communication Design

- Graphic Design & Illustration
- Retail & Promotion
- Publishing & Editorial
- Product & Packaging
- Branding & Identity
- Information & Wayfinding
- Type & Typographic Design
- Print & Production
- Digital & Multimedia design

Digital & Multimedia Design

- Web design & development
- Interface Design
- Design for Mobile Technology
- Games Design
- Motion Graphics
- Digital Film & Animation
- Special effects
Working in the Creative Industries 

There are 3 main types of companies working in the creative industries are:-

-Design Studios/Consultancies

-In-house Design Teams. 

This is where big companies such as ASDA will have their own design team working for them which is then split into different areas such as Way Finding, Branding, Packaging, Advertising.. Etc..

-Freelance designers

Disciplines in the Creative Industries

- Communication Design
- Product and Industrial Design
- Interior and Exhibition Design
- Fashion and Textile Design
- Digital and Multimedia Design
- Service Design

Interesting Facts 

-50% of designers working in communication design also work in digital and multimedia design.
-These 2 areas are the most integrated disciplines within the creative industries
-They service all sectors of local, regional, national and international economic sectors.

Organisations to be aware of within the Creative Industry

- Creative England
- Creative & Cultural
- Creative Coalition Campaign

Who looks after us?

Legally and Financially looking after our industry are:-

- CBI -
- NESTA - innovation -
- CSD -
- D&AD -
- AOI - illustration -
- TIGA - gaming -
- BIPP - photography -
- RIBA - architecture -
- BTMA - Textile -
- IPA - advertising -
- RPS - photography -
- BIID - interior design -
- RSBA -

Other websites to use:

Creative England -
Creative Coalition Campaign -
Creative & Cultural Skills -

NESTA - Science Technology and the arts. Think of how a doctor can use a iphone to take people pulses using a thumb print. this will have been designed by a creative.

you are never working alone in the industry. you always collaberate. whether that be with other designers or a client your working for or certain businesses.

Creative Coalition Campaign - Helping us to broker what our rights are when working in the creative industries. For example, working in a placement for 4 years and not getting paid for it isn't fair.


5 Examples of design working in different sectors.

NHS - Smoke Free

This in an anti-smoking advertisement for the NHS. This has been gone through the hands of a graphic designer is collaboration with other advertising creative fields to give us this final result. 

This poster falls into The Public Sector because it is for the NHS. This is Free at point of contact so will have been funded by the government and therefore is paid in our taxes. It also falls into The Territory Sector because the NHS is providing us with a service. It could also possibly fall into  Quaternary Sector because it is non-profit and based on intellectual government warnings. It's the National Health Service. As for the services it relates to. It's obviously our NHS national service. It also relates to the Creative Industries because it falls into the category of Advertising. 

It's quite a striking piece of advertising and this is why I particularly like it. It is definitely something that will catch your eye when walking past and also hit's on the devastating effects of being 'hooked' whilst also managing to refer to a pun. It's really clever innovative design for advertising. 

Tallin Music Week 2012 Branding 

Here, we have branding and advertisement for Tallin Music Week 2012 in Estonia and has been created by Design Agency AKU.

The branding falls into The Private Sector because it is a festival that is privately run to make profit for a single business. It also falls into The Tertiary Sector because it is providing a service of entertainment to the public. Possibly The Quaternary Sector due to the fact that is promoting a music festival and this has it's own culture around it. It relates to the services of the Creative Industries because it's Branding, Advertising and even Way-finding. It also relates to public, personal and social services because it's promoting a social event. 

The striking colours and contrast in the work works well for Way-finding and Branding of the Festival and as the whole work works as a set, this is good for the purpose and sectors it will be working in. 

Wine Packaging

So this is design for the packaging of Wine for Mihály Figula’s ‘Hét hektár’ created by design agency KissMiklos. 

The packaging falls into The Private Sector because, again, the wine is being sold privately by a business that is making profit for themselves. It also will be in The Secondary Sector because this is a product that is being sold. Finally, The Tertiary Sector again because this is design for product and distribution. The Services it relates to are The Creative Industry because it is a piece of Graphic Design. It also applies to Food/Drink - Product &Packaging and Retail & Promotion. Possibly Hotels and Restaurants which is where it will be sold. Also, Social and Personal because this is the environment in which the product will be bought and consumed. Wholesale and Retail Trade when the product is bought and distributed  in large quantities.

The design is elegant and sophisticated which will relate to the pricing of the product as well the service where it will appear, sold in Hotels and Restaurants and also as Wholesale in Retail.

This is the innovative branding for a wine bar working with a limited budget. It was designed by David Tremblay. 

The branding falls into The Private Sector as it is for a Wine Bar which is privately run to make it's own profit. It also falls into The Tertiary Sector due to the fact that is dealing with branding in Retail and Promotion. Again, this falls into Hotels and Restaurants because it is for a Bar. It is also dealing with graphic design bringing the products into The Creative Industry. There is a hint of social and personal because this is a personal business in a social environment. It's basically Communication Design dealing in the area of Retail & Promotion and Branding & Identity. 

Amnesty International Hong Kong Annual Report 

This is the annual Report created for chartable company Amnesty International and was put together by design agency, TGIF. 

The report deals with sustainable issue that directly relating to managing the resources in Hong Kong. This means that the piece of design relates directly to The Primary Sector. As we are working for a non-profit charity, it also falls into The Quaternary Sector. I'd also say that this is within The Public Sector, because we are dealing with issues raised by a charity on behalf of the Government which would be Free at contact to help raise awareness of managing resources in Hong Kong. It is Communication Design which is under the bracket of Editorial and Publishing

The design works well for it's purpose. I think the combination of bold imagery with the bright yellow and black colours create a perfect contrast to help get the strong message across. The format of the publication makes it look like an actual file report and contains different sized case studies and publications within the folder to help back up the original idea. 


OUGD502 - Industrial Experience - Workshop

Today we looked into how important it is to gain Industrial Experience.

We started by writing down 10 questions that we wanted to find out about Industrial Experience. Here was my selection...

1. How do you manage your client base and pricing to clients?
2. How do you go about getting an internship, home or abroad?
3. What is the best way of gaining contacts? through online presence or in person?
4. What will be expected of me when in placements or studio visits?
5. What is the best way of organising studio/printer visits?
6. Is Industry Experience a good way of getting a job?
7. How can I push myself further into the creative Industry?
8. What is the best way of presenting your portfolio to a studio/potential employer?
9. How do I find the right studio and environment for me?
10. Whats the best way of gaining Industrial Experience?

We then pooled together our ideas and came up with a final list of burning questions to be asked and tried to answer them in the session:-

Questions about Industrial Experience

1. What is the best way of presenting a portfolio to a studio/potential employers?

Ultimately your the person who needs to drive your portfolio and it's only worth including work that is relevant to where you are interning/working. The tutors can help when putting together portfolios professionally.

2. What mistakes do people make when interning at a studio? 

The only way to find this out is by going doing it! or by asking the studio. It's also better to ask 3rd years and peers around you to see how their experiences went.

3. How do I make the most of the opportunity?

The answer to this is just basically do it! be
pro-active and confident and ask to get involved but not arrogant or cocky and always maintain professionalism.

4. How to get an internship? and overseas?

Again just start doing it! emailing work out, getting in touch with studios but NEVER start an email with 'can I have an internship." start showing them work or chatting to them and more often than not you will be asked to come in for a day or even a week, then you can go from there. The same process for overseas but more organising and money!

5. Is it better to work at a big company or small studio/freelancer? 

Again this is all up to me. It's better to do both and everything in between. Get as much experience as possible but choose appropriate places to intern for you.

6. What's expected of me when I'm there? 

Skilled, Polite, Friendly, Professional, Eager and wanting to learn.

We then looked into what forms of industrial experience there are available for us to take...

Forms of Industrial Experience

1. Internships
2. Live Briefs and Competition Briefs
3. Visiting Professionals (in Uni)
4. Freelance Work
5. Online Networking
6. Trade Events/Lectures
7. Festivals
8. Exhibitions
9. Studio Visits
10. Business Support
11. Work Placements

It's not just about getting internships, that is just a part of Industrial Experience! There is so much more to it! We when on to look at how we can get Industrial Experience...

How Do We Get Industrial Experience? 

1. Direct Contact
2. Requesting Samples
3. Tailoring your Portfolio
4. Creative and Professional Networks
5. Appropriate places to Intern
6. Asking for Feedback
7. Ask studios for Feedback
8. Confidence and Professionalism

What can we get from Industrial Experience? 

1. A clearer sense of your design practice
2. A different perspective of your ambitions and your opportunities
3. Confidence in your professional self
4. Contacts and fame (getting your name out there)
5. Learning from mistakes
6. A job and money
7. Enjoyment - the buzz
8. A new set of skills and development.
9. A sense of the speed people work at and the quality.

What do I need to get Industrial Experience?

1. Commitment
2. Confidence and Professionalism
3. Portfolio of Work
4. Samples of Work
5. Online Presence
6. Knowledge of the Company/Studio
7. Design Identity - Business Cards and CV!

OUGD502 - 04/10/12 - Studio Workshop

In Today's workshop, we all brought in the 10 images that inspired us and the direction that we wanted to take our practice in. We laid them out on the table in front of us and shared our ideas about why the design is inspirational to us. We then had to, as a group of 6, list as many different categories that each piece of design may fall into. Then from that come up with more sub-catergories...

From this we then chose 10 images from the 60 that we had in front of us. These images was to be design that was the most different from everything else. This would allow us to review in the next task, a much more wider variety of design and format. We had to use this images to find out the answer to the following questions...


1. Who is the client?
2. Who is the intended audience?
3. What is it's function?
4. What is the budget?
5. Where is it from?
6. Who is the designer/studio?

Image 1 - 'Love Whoever You Goddamn Please'

1. Personal Work
2. Other Designers / Like Minded People
3. Spread a message, Inspire Others.
4. Personal Work Budget. Work created for personal use so probably quite a low budget used on stock etc.
5. Design Studio Product (
6. Steady Co.

Image 2 - 'Skarsill Ikea Tinned Mackerel Packaging'

1. Ikea Food Services
2. Ikea Customers, Food Consumers.
3. To contain fish and communicate contents is a forward thinking manner. To sell the product. Making the product look functional and affordable rather than appetising.
4. Fairly Large Budget? Sold on a large scale all around the world but from a design perspective, probably not as big a budget as putting it into production.
5. Designed in Stockholm, Sweden. Sold in Ikea, Internationally around the world.
6. Stockholm Design Lab. (

Image 3 - 'Flaming Lips Stage Visuals'

1. Flaming Lips (Musicians)
2. The fans of Flaming Lips
3. To enhance the audio aesthetic and create a multi-sensory experience in the environment of a music event. 
4. Medium

Image 4 - 'Saloon Branding'

1. Saloon, A Boston Area Restaurant 
2. Customers of the restaurant. More sophisticated/older audience. Very contemporary. 
3. To brand the business and to give it an identity in order to make it appealing to consumers. 
4. Medium
5. Boston, Summerville, MA, USA
6. Oat Creative (

Image 5 - '3D Wooden Mask'

1. Personal Artist Work - AJ Fosik
2. Other Creatives - Displayed in Galleries
3. Decorative, Gallery Display, To Sell.
4. Relatively Low
5. Michigan, USA
6. AJ Fosik (

Image 6 - 'Catalogue Zines'

1. Catalogue, Themselves. Personal Zine Work
2. Zine Collectors, 16-25 Year Old, Designers and Creatives.
3. To amuse, light hearted publication. To create a collection.
4. Low Budget, Cheap Risograph Printing on quite a small scale with limited runs.
5. Leeds, UK. But also sold internationally on a small scale.
6. Catalogue, Leeds. (

Image 7 - 'Foam Printer'

1. IFA, 2010 - Consumer Electronics.
2. The Attendees of IFA 2010, Where the product was exhibited. Creative minded people. Advertising their services to electronic consumers.
3. To advertise their product to a large scale electronic consumer audience.
4. Fairly High Budget. For the design and manufacture of the actual printer and for distribution costs and advertising.
5. Berlin, Germany.
6. Unknown

Image 8 - 'Jeremyville - Personal Illustration - T-Shirt Design'

1. Personal Illustration - Jeremy Ville 
2. Threadless Customers (T-shirt Website) and fans of Jeremy Ville
3. To impress and create a personal identity. 
4. Low Budget, small scale production.
5. New York City but sold Internationally.
6. Jeremy Ville - (

Image 9 - 'Ball Pit - Animation'

1. Cartoon Brew
2. Animation Lovers, Cartoon Brew Subscribers.
3. Personal Work created for himself and to entertain others with a similar taste.
4. Low Budget, The animation is purely digital with no production costs.
5. created in Canada but shared worldwide via internet sites and art blogs.
6. Kyle Mowart 

Image 10 - 'USA Today Re-design'

1. USA Today - Newspaper
2. All readers of Newspapers, In Particular USA Today
3. To present the news to the public whilst also branding the company, representing it and putting across the companies ethos.
4. Fairly High Budget. Massive company and huge production cost on a daily basis.
5. USA
6. Wolf Olins


Copyright 2010. All rights reserved.

RSS Feed. This blog is proudly powered by Blogger and uses Modern Clix, a theme by Rodrigo Galindez. Modern Clix blogger template by Introblogger.